Importance of On Page Optimization in SEO

For website optimization there are basically two techniques which are used for SEO that’s are On Page Optimization and Off Page Optimization, Both On and Off Page are equally important for promotion of any website but Firstly we have to do research and quality work of On Page for any site because if we won’t choose right and perfect Title and Keywords then we don’t promote a site well by using off page techniques also. So On Page is very essential for any website.

The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html 'file' or 'page' which is the reason for the name On Page Optimization.

Getting a good ranking in any search engine hasn’t been the easiest thing for any Optimizer. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content, title, keywords on the page and best optimization of any website for ranking well and getting traffic in search engines.



If you want your website to catch the eye of interested readers, SEO is must. On page optimization is that part of SEO which has a direct impact on your website, or a web page. On page optimization is one of the very first step of SEO which every webmaster should think and apply before going for any site optimization. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall traffic of your website.

There are some important On-page Optimization techniques which are given below.

1. Title Optimization
2. Meta Tags Optimization
3. Image Optimization
4. Content Optimization (Keyword Optimization and Synonyms)
5. Link Optimization
6. Important HTML Tags

If you are looking for on page optimization of web page, then it should have keywords in the page title and you should put these keywords in the beginning of the title tag and in also the beginning of the content. On page optimization also includes reducing the number or unnecessary HTML codes that might be making your webpage too crowded.